Huge upheavals in the economy and society are increasing the pressure for business models to change: Climate change is heightening demands for sustainablilty; the coronavirus pandemic and geopolitical power shifts are calling global value chains into question, while digital technologies are creating new ways of living and customer needs. All of the above are fundamentally changing markets and competitive conditions.
At the same time, stakeholders are expecting more of companies in terms of how they plausibly explain their actions and their objectives both towards their workforces and the general public. They have to re-justify their licence to operate: Capital markets demand environmental, social and corporate governance (ESG) conformity and the benefit to society of corporate activity must be legitimised – and this is intensified by the growing expectations of younger generations. Governments are reclaiming their right to have a say in economic conditions. Companies have to shape this transformation in collaboration with internal and external stakeholders. This applies to internal transformation processes as well as communications with the political sphere, the capital market and societal groups.
DAA multi-stakeholder management means evaluating our clients’ key management and communications challenges from the perspectives of all stakeholders and developing tailored solutions from that. The result is effective communications that are critical to the success of business projects in a time of economic and social upheaval.