Many companies are being forced to take serious measures to secure their future viability in the face of upheaval in their markets and increasing competition. The ongoing coronavirus pandemic is only adding to that pressure. Extensive savings programmes, job cuts and site closures, strategy shifts and modifications to business models are becoming more and more frequent – and the number of insolvencies is set to increase. We support companies in crisis and special situations: restructuring, government aid scenarios, insolvencies and litigation to name just a few.
The high level of financial pressure demands rapid reaction and fast transformation, while at the same time it is becoming more difficult to paint a picture of a future worth working towards. This leads to heightened complexity. In order to contribute to making restructuring a success, credible communications must adapt messages and tone as well as process design and timing to the new reality of the coronavirus.
To achieve this it is necessary to manage multiple stakeholder groups. Investors, suppliers, customers, media, policy-makers, employee representatives and the workforce need to be kept informed and integrated into the process. In these times, restructuring more than ever requires extensive explanation of the need to take action and the steps that must be taken.
Well orchestrated communications and professional process design are more important than ever before. We ensure targeted and active management of the messages to industry, the public and to capital markets as well as support from policy-makers, and we guarantee systematic communications to and integration of employee representatives as well as managers and the workforce.
Together with our clients, we find solutions and provide support in gaining back control of crisis situations and opening up new opportunities to prosper – in communications and in business.
2021: THE YEAR OF RESTRUCTURING
SURVIVING IN THE MIDDLE OF A PERFECT STORM