Investment decisions do not depend solely on a company’s financial figures and strategies – they increasingly rely on the the way it is seen by society at large. The rating of a company on the capital market and access to it are subject to tremendous volatility. In both cases, the economic strength of the company as well as social and political factors play a decisive role.
In order to achieve growth and be successful over the long term, companies must adapt to these dynamic changes and anticipate economic, political and social trends.
Capital market communications play a key role in this. Market players and investors need to feel fully convinced of the long-term benefits of acquisitions and mergers as well as capital measures and IPOs. The same also applies for the employees and business partners of the company as well as to policy-makers and the public. This is the only way to ensure confidence in the actions the company takes and to secure its reputation, a factor that is becoming increasingly important in terms of corporate ratings.
And this is where we come in. Our experienced consultants assist our clients with communications and strategy in the challenging and mission-critical capital market environment. In order to create the best possible solution for our clients in this interplay between economic, political, societal and media factors, we pull together tailored teams from our pool of experts based on the task at hand.
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Capital measures & transactions
We develop tailored communications strategies and target-group-specific measures for a wide range of transactions.
Our range of services includes:
- IPO and IBO communications
- (Distressed) M&A communications
- Alternative deals (JVs, alliances)
- Communications for capital increases, decreases, cuts etc.
- Crisis communications
Corporate & equity stories
We develop a tailored story for our clients so that they can clearly position themselves on the market and increase the company’s value.
Our range of services includes:
- Preparation of the corporate and equity story
- Formulation of investment highlights and key facts
- Conceptualisation of company presentation
Defensive communications & special situations
We support companies in the area of shareholder activism, in litigation PR, in fending off hostile takeover bids, in alleged misconduct of management or in product issues such as recall campaigns. We are there for our clients in such cases, both in the run-up as well as in a responsive role in crisis situations.
As soon as it becomes clear that a situation is likely which could have a negative impact on the reputation of a company, it can create an action and escalation plan for communications in advance, anticipating potential scenarios so that they can react quickly if the situation becomes serious. Continuous and transparent communications with all stakeholders can also have a preventive effect.
Our range of services includes:
- Litigation PR
- Responsive communications
- Crisis communications
- Governance and compliance consulting
- Strategic media work
- Coaching and media training
- Press and social media monitoring
Financial media work
We have long-standing relationships with financial journalists and editorial professionals and help our clients position their company and executive board or experts in the relevant media. In addition, in training courses and individual briefing sessions, we prepare corporate spokespersons to interact with the media.
Our range of services includes:
- Agenda setting and storytelling
- Coordination of interviews and background discussions
- Press releases, conferences and events
- Media training and preparation of speakers
- Editorial work and media planning
Investor relations
The annual report continues to be the yearly showcase in financial reporting. In addition to the numbers and a clear presentation of the business performance of the company in the past fiscal year, it should also contain current key messages and investment highlights.
We support our clients in all areas of investor relations. Companies can outsource their entire IR or financial reporting activities to us if they so wish.
Our range of services includes:
- Responsive communications pursuant to WpHG and MAR
- Outsourced IR department
- Financial reporting (concept, design and project management)
- Consulting for Annual General Meetings and capital market events
- Shareholder targeting