Competence Hub

Communications these days can only succeed if smart analysis and tracking data for communications as well as innovative communications tools are used. Visualisation of content, messages and strategies, whether analogue or digital, is another decisive factor when it comes to reaching and convincing the targeted groups.

That is why we have set up a central Competence Hub, where we pool our expertise around visual communications, digital communications solutions as well as research and analytics. This is where we offer in-house expertise and act as an interface to professional external partners. Our teams of consultants can thus always make use of the latest solutions on the market when working on our clients’ projects.

Photo: Deekeling Arndt/AMO

Contact:

**Birte Kattelmann-Jagdt**
Research & Analytics

**Dr. Christina Afting**
Digital Solutions

Design

Attaining strategic corporate objectives is not just a question of the right content. Visual communications are also key. Attractive design can present complex content, corporate objectives and key messages both clearly and concisely. We have our own Design Studio with a team of communications designers who have a profound understanding of content and strategy as they are integrated into the process at an early stage and work closely with our consultants.

Our designers’ creative ideas and approaches to visual implementation contribute towards initiating and driving forward change processes as well as creating internal and external acceptance for a company’s plans.

Our clients benefit from the innovative ideas of our designers and the interplay between consulting and design. We share a common understanding of the content and processes, and this is reflected in a range of consulting offerings and products. Together with our Design Studio, we have developed our own DAA tools, which we adapt according to the client’s task at hand and have used successfully in many projects.

Our range of services includes:

Corporate design and branding
Corporate publishing and reporting
Campaigns: concept development and design
Spatial communications: events, roadshows, company representations etc.

Research & Analytics

Data are the foundation of any modern communications work. Using our digital tools, we extract the insights from data that help our clients to identify reputational risks and opportunities at an early stage and understand the opinion-making landscape. This enables them to succeed in bringing their own topics and messages into the highly dynamic media landscape.

We distill large volumes of data and online conversations in order to identify relevant opinion-makers and influencers and to find out more about their motivations, interests, mindset and language. Based on this, we determine where and how our clients can come in with their topics. This is how we lay the foundation for messages and stories that resonate with the target audience.

Or to put it in a nutshell: We translate data into smart strategies. In the process, we constantly measure and optimise the results so that we can design communications with the target group in mind and thus secure the long-term success of our clients.

Our range of services includes:

Social listening / Social media monitoring

Analysis of societal trends and opinions on political / regulatory projects
Target group analysis and segmentation
Stakeholder and influencer mapping
Identification of relevant channels, topics and content

Online reputation and crisis monitoring

Brand monitoring
Sentiment and conversation analyses

Performance management

Benchmarking and campaign evaluation
Measuring of reputation
Narrative and message testing

Digital Solutions

Most recently due to the pandemic, the communications landscape has seen a huge shift toward digitalisation, both in internal communications and in dialogue between companies and their external shareholders. Digital communications solutions are, however, not just another channel. How things are received, what impact they have and how communications work in practice are fundamentally different in this sphere.

To leverage this potential for clients, we offer the necessary expertise as well as suitable formats both in-house as well as in our collaboration with external partners.