Regulation and political intervention are exerting a growing influence on business models, and public pressure on corporations and their executives is rising. Companies are increasingly being seen as societal players and are being constantly called upon to legitimise their licence to operate. They are becoming more vulnerable to communications crises and seeing more frequent risks to their reputation. At the same time, the conditions for successful communications are changing fast. Driven by dynamics in society and online, classical target-group and channel-based thinking is being chipped away. New drivers increasingly influence public opinion-making.
To succeed in this dynamic environment, it is essential that companies become more resilient. A solid corporate reputation can play a key role here. It is essential to engage in communications that consistently set the company’s business model in relation to the expectations of stakeholders, and place the focus on the solutions the company is providing for the benefit of society.
We identify the opinion-leaders and analyse the socio-political dynamics that are relevant for our clients. We derive deep insights from the political and media spheres as well as from social networks. We set up early-warning systems for our clients in order to prevent crises from happening and we support them during and after crisis situations. Besides strategic skills, our consultants also have extensive knowledge of the subject matter of the areas they work in. They develop tailored communications strategies and agenda-setting programmes, stakeholder-specific storylines, messages and themes – the clear aim being to create a positive image for companies and executives and to reinforce their reputation.
For us, a focus on dialogue is a key driver in the success of any communications efforts. So we create a conversation between companies, their representatives and their main stakeholders – on offline platforms and online forums as well as through specially created new channels developed for the specific situation. With carefully designed communications planning, we lay the foundation on which to build successful communications strategies and to achieve the desired communications goals.
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Analysis & strategy
Our range of services includes:
- Stakeholder mapping and analyses
- Communications strategies and programmes
- Sustainability strategies and programmes
- Social media programmes
- Positioning of CEOs / executives
Crisis management and communications
Our range of services includes:
- Crisis prevention / scenario planning
- Monitoring and reporting
- Training courses
- Media work
- Social media crisis communication
Agenda setting & dialogue
Our range of services includes:
- Storytelling and programme design
- Content and messaging
- Roadmapping
- Dialogue concepts and platforms
- Study projects
- Editorial work
- Newsroom concepts
Corporate branding
Our range of services includes:
- Brand building / awareness
- Employer branding
- Brand architecture