Investors' perspective: No outperformance without reputation
The capital market not only focuses on figures and strategies. The company's reputation is equally as important – without acceptance, there can be no economic success. This is mainly due to the critical view of the opinion-forming public on economic decisions and the resulting political pressure on companies. For communications this means that companies cannot focus solely on the capital market, they have to see themselves as part of the society. CEOs and chairmen of the board, in particular, have to explain their business decisions in a wide context and seek dialogue on new platforms. How businesses handle these growing demands and potential areas of improvement is the topic of a current DAA trend study, consisting of interviews with 25 capital market experts in Germany – including analysts, investors, lawyers, IR representatives, investment bankers and M&A consultants.