Over the past few years, the significance of Litigation PR as a sub-discipline of public relations work has continuously been increasing.
This growing demand for professional litigation advice is due to a regulatory environment that is becoming more and more complex for companies today. Where caution and compliance measures fail to prevent legal infringement, Litigation PR advisors will try to prevent the accused from being morally prejudged, challenging scandal mechanisms and establishing fairness in public discourse.
Deekeling Arndt/AMO has now summarised its own strategic approach to the topic in a brief report, outlining risks and opportunities for successful public relations work in times of litigation.
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