The Impact of Covid-19 on Global Businesses
2020 was marked by a global pandemic. The impact of Covid-19 on both public health and global economies is huge and has direct consequences for corporate strategy. A new study carried out by our /amo network investigates the lessons learned from the crises, emerging trends as well as specific changes with regard to corporate strategy and communications.
To better understand the process of business evolution in a post-pandemic environment, the global /amo network undertook a series of one-hour in-depth interviews with 25 senior communications and marketing experts working in some of the largest corporations in the world and spanning a range of sectors.
The results of the interviews and the identification of important trends can be found in the report Resetting Corporate Strategy – The Impact of Covid-19 on Global Businesses. The purpose of the report is both to provide an overview of the key impacts of the pandemic on businesses globally, and also to better understand how corporate communications teams are adapting to this new world both in the immediate future and, crucially, in the longer-term. The findings highlight how the aim and purpose of corporate communications are transforming and how the channels, messages and measures of value are changing accordingly.
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