The seventh volume of the PR library of the Deutsche Presseakademie is conceptualised as a manual and textbook. It lays out the knowledge of change gained by the three authors Egbert Deekeling, Susanne Arndt and Dirk Barghop, all three of whom are Senior Partners, in their many years of working with clients.
Deekeling Arndt/AMO is a pioneer in change communications and was a key player in developing this discipline and bringing it to market at the beginning of the 1990s. The book draws on a wealth of practical experience as well as publications that Deekeling Arndt/AMO has written and published over the years. The book gives an overview of the status quo of change communications and is a guide on how to shape change processes.
The book is only available in German.