Employer Branding

The skills shortage in Germany is currently on the minds of many of our clients. They are finding it in­creasingly difficult to source suitable job candidates. From tram drivers and carers to engineers – the shortage extends to nearly all sectors and levels. Due to demographic trends, more and more baby boomers are retiring and there are simply not enough young people to fill that gap. In addition, the skills needed in the work­place are changing due to digitali­sation and the sus­tain­ability transition.

Experience with our clients has shown that only those companies whose employer branding activities extend beyond witty ads and fancy wording and who take a more comprehensive approach will succeed in the fight for talents. Half-hearted campaigns will not have long-term impact. So we work with our clients to look at their specific environ­ment and strategic challenges. We do not just focus on the job market – we also always look at the existing corporate culture and values as well as working conditions. The overall reputation a company has with its stake­holders has a significant role to play, too. We there­fore see the positioning of the employer brand as an all-company project that takes into account and brings together different perspectives. This ensures the buy-in of everyone involved and makes employer branding a joint endeavour.

By the time we have finished our work, a strong employer brand will not just attract the right talents, it will also improve the atmosphere within the company and help to retain the employees it so urgently needs to face future challenges.

We would be delighted to make our presentation on employer branding available to you and discuss your specific challenges.