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Vehicle electrification, new opportunities, as well as the challenges of software, autonomous driving, connectivity and increasingly strict emissions legislation in more and more markets are fundamentally changing the landscape in the automotive industry. Customer expectations – whether end customers or OEMs for suppliers – are changing massively. Only those who keep pace will be able to claim pole position in the future. At the same time, the field is opening up for new competitors with comprehensive software expertise, who often find it easier to build hardware. The ongoing trend towards software-defined vehicles is leading to a necessary rethink in the historically evolved core business of the German automotive industry, demanding new business models, new collaborations and new offerings that take an integrated approach to mobility. And as if the challenges of transformation were not enough, the geopolitical and macroeconomic environment, especially in Europe, remains dominated by major disruptions. Innovation and adaptability are becoming success-determining factors that – despite increasing cost pressure in all market segments – also require financial support and entrepreneurial agility. The race to be at the forefront of global competition is in full swing. All competitors want to be in the fast lane – there is no time for a pit stop.
What you can expect from us
An industry-wide strategic rethink requires communications – both internally and externally. As a long-standing partner to international customers from all areas of the automotive industry, we know what the markets require, and are familiar with the internal and external opportunities and challenges for successful transformation. We help you to communicate your strategic goals – and to customise your communications for each stakeholder group. Our main focus here is on managing the intransparent mix of issues, addressing conflicting goals and making complexity understandable.
Photo:iStock.com/Karneg
What we will do for you
Narrative
Clear ambitions and visions point the way to the future. We develop convincing narratives to make your transformation understandable for all stakeholders.
Commitment
Committed and convinced managers are key. We forge a network of change advocates who communicate the changes across the board.
Navigation
We help you keep track of the interactions between different stakeholder groups and to implement and explain the changes in a focussed and efficient manner – so that all target groups follow your path.
Motivation
Overcoming lean periods, formulating motivating future pictures, turning those affected into participants – these are all important moments in your change campaign that contribute to the success of the complex transformation.