LinkedIn
Twitter / X
Germany is Europe’s logistics hub. With three million employees and a turnover of 319 billion euros in 2022, logistics is the third-largest economic sector in Germany. It is key in terms of ensuring stable supplies to companies and consumers. Empty shelves in supermarkets and delays in production due to missing parts are immediately noticeable when logistics do not flow smoothly. The Covid pandemic and recent global crises have shown how susceptible supply chains are to disruption.
The digital transformation and sustainability are also rapidly changing the logistics sector. Digitalised supply chains, automated driving and the use of artificial intelligence are just a few examples of how logistics are transforming. In order to be fit for the future, companies need skilled labour and talent. There is already a huge shortage of personnel in logistics, with thousands of truck and train driver jobs currently vacant. And a desperate search is ongoing for IT specialists who can develop digital platforms and solutions for resource-saving and low-emission logistics.
Added to the digital transformation are the sustainability demands that policy-makers and society place on businesses. Climate-neutral logistics processes and transport are essential to achieving climate targets. There is a lot of potential to reduce CO2 emissions in logistics. However, government red tape and infrastructural deficiencies, such as dilapidated bridges, roads and railways and the doubling of the truck toll, prevent innovation, make business more difficult and impair competitiveness.
What you can expect from us
Logistics companies have been an integral part of our client portfolio for many years, so we are aware of the major challenges and special charac characteristics of the industry. We know who to contact in the political arena, at industry associations and in the media. We create dialogue between logistics experts so that they can focus their topics on specific target groups. At the interface of strategy, communications and human resources, we actively support our clients throughout all phases of transformation. With a strong narrative, we position companies and communicate consistently to customers and employees. Thanks to our many years of experience in change management, we know what leadership and communications need to look like during takeovers and in crisis situations. We create the necessary visibility, even when the markets are turbulent. Our expertise includes empowering board members and managers so that they can involve employees and actively engage in dialogue with unions and other employee representatives. In this way, we expand the room for manoeuvre for your strategic plans and secure the future viability of your company.
Photo: iStock.com/kokouu
What we will do for you
Positioning
In terms of both strategy and content, we position your company as a reliable player in logistics networks that ensure stable supplies to consumers and companies.
Employer branding
We work with you to develop an authentic employer brand that will enable you to retain employees and be recognised when searching for skilled workers and talent.
Change communications
We provide you with our extensive experience in communicating change processes. Our highly effective experts support you in developing and introducing a new corporate and leadership culture.
Crisis communications
Data is the most important currency in digitalised logistics and needs to be protected accordingly. We support you both preventively and in one-off situations against cyber-attacks.
Employee communications
We work with you to ensure that key information reaches all employees at the right time, regardless of whether they are working on the roads, on the train tracks or from home.
Sustainability communications
We hone your company’s sustainability profile and position it as a credibly sustainable brand.
