Transformation Blog

Is a newsroom enough? – By Egbert Deekeling

Frosty times – a Civey survey on the energy crisis

The Pathway to Zero as a new yardstick for political and economic action

Spotlight on the green taxonomy

Achieving climate neutrality independently

Olaf Arndt on communi­cations as a success factor for the Pathway to Zero

Reframing business

Things have come to a head

Only trade with friends?

The emergence of politics in strategic discourse

Purpose as the expression of a strategic paradigm shift

Corporate credibility requires a solid thematic foundation

Purpose development – solid groundwork trumps buzzword bingo

Everything’s changing, again? Internal communications in a post-pandemic world

Having a real say – “door openers” in restructuring

Harnessing the energy of the storm

What UK companies now have to do – Interview with Matthias Machnig

After Brexit British companies need new eyes and ears in Europe

Crisis communications: The most common mistakes

“The PR decade” – Q&A with Egbert Deekeling

Restructuring in the new reality of corona

Back to a new reality – Leadership and communications in a new corona reality

Restructuring under more challenging conditions

Litigation PR: Defending reputation in the public arena

10 command­ments for communi­cating digital trans­formation

On the road to an agile culture

Design Thinking

Sustainability as a shared mission

Creating resilient corporations through restructuring

Interview with Thorsten Schäfer-Gümbel

“Last Generation“ activists creating a distorted picture

The U.S. raised the climate policy standard, and raised the stakes for Europe

The EU’s climate plans are gathering pace – with new challenges for industry and society

Cyber attacks – a question of when, not if

Interview with Professor Ulrich Kelber

Are attitudes to security changing in companies? Huge gaps remain in cyber security

German companies are not doing enough to protect themselves

Digital transformation and cyber security

Preventing cyber attacks takes practice

Strengthen your own defences