With all the recent geopolitical disruptions the world has become an uncomfortable place. Issues such as climate change, which are hugely consequential for our future, are being renegotiated in society. Your company is no longer only accountable to its shareholders. It is also co-responsible for the good of society. Your task as a business is to be part of the solution to epoch-defining challenges. This requires a long-term strategic narrative that explains the position and the stance of your company. And it also requires that your company move through this period of fundamental transformation in dialogue with its stakeholders. Acceptance and the right framework conditions need to be fought for – constructively and in dialogue with others. The two key aspects of reputation and “headroom” for continuing to do business will only be secured by those participating in public relations who engage in discourse and position themselves as co-creators of what is new and necessary.
What you can expect from us
How do you formulate convincing arguments? What are the issues you will gain points on in debates and how do you make sure your interests are represented? We offer comprehensive specialist and sectoral expertise in all key industries. We understand what policy-makers, society and investors expect. And we are familiar with the mechanisms behind socio-political opinion and decision-making. We draw on these strengths to support you in presenting your interests to the public, based on a strong and long-term narrative, with a consistent agenda of topics to present to all stakeholders, and using modern communications channels – both virtual and in person.
What we will do for you
We will develop a long-term framework narrative of your strategy and transformation to ensure consistent communications with all stakeholders.
We will position you as a co-creator with strong arguments in the opinion-making processes of industry, policy-making and society.
We will translate your agenda of topics into a seamlessly joined-up media strategy – both on and offline – to gain a wide audience in all relevant communities.
We will use digital and physical communications platforms to enhance your dialogue and debate capabilities with your stakeholders.
We will analyse external influencing factors, stakeholder expectations and peer groups to position your company strongly.