Societal change and political pressure have created a new paradigm. We have arrived in the age of sustainable business. This is expressed in companies’ alignment with ESG (environmental, social, corporate governance) criteria. Focussing solely on economic growth endangers corporate success. If a company has no recognisable sustainability profile, it is at risk of being less accepted in society and losing the goodwill of policy-makers, and it may become less attractive on the capital market as well as weaken its brand as an employer.
Acting sustainably and positioning themselves clearly is important for most companies if they want to continue to be successful along their supply chains. They are also under continuous observation, and are just as likely to come into the crosshairs of activists as analysts if they do too little or if corporate reality is not in line with what was promised. We are seeing a drastic increase in accusations of greenwashing and very high-profile climate litigation proceedings. Corporate governance is becoming more uncomfortable. At the same time, acting according to sustainability and ESG criteria also offers huge opportunities and is becoming the compass for how companies shape their future.
What you can expect from us
Sustainability is a process that should in itself be part of a company’s communications. We will work with you to identify communications risks and will prepare you to address them. We will help you to maintain the upper hand and see ourselves as problem-solvers when intention and reality are not in line with each other.
We will give you certainty around when and how you position your company well, and we will help you develop topics to enhance your profile. We will show you how you can become a thought leader while at the same time engaging in the right amount of expectations management.
We will navigate you through the forest of different stakeholder interests, and will refine and communicate your sustainability profile. With you, we will develop a position that will both carry you through controversy and make your company accepted and fit for the future.
What we will do for you
We will identify relevant players, organise outside-in perspectives, alliances and regular dialogue.
We will compare external challenges with your corporate and sustainability strategy and prepare you for key scenarios.
We will work with you to refine your sustainability profile, work out your communications strategy, set your agenda and roadmap.
We will communicate your position on sustainability and the ESG requirements within the company, thus creating acceptance with the workforce and managers.