Olaf Arndt on communications as a success factor for the Pathway to Zero
What are the specific challenges company managers and communications officers face when it comes to the transformation to climate neutrality? How can they gain a reputational and competitive edge on their way there? Our Senior Partner Olaf Arndt answers these and other questions in a video series. The videos are subtitled in English.
New in our video series:
The pressure to be transparent: it’s not just about doing the right thing, it’s also about how to get there and solving problems!
Emotionalisation and escalation – dialogue offers the best prevention
A clear sustainability profile opens the door to green financial instruments
More about WINNING GREEN:
Successfully negotiating the path towards climate-neutrality through strategic communications / Taking control of communications with clear guidance on the pathway to zero
Leading from the front or letting others go first – what counts are the benefits for the business
The road towards climate neutrality can be winding – conflicting targets must be openly addressed
The pathway to zero requires stamina – and a narrative that goes the distance
The transition to climate neutrality is also a key issue in terms of implementing change at the management and employee levels
Using partnerships to facilitate the implementation of objectives