Olaf Arndt on communications as a success factor for the Pathway to Zero
What are the specific challenges company managers and communications officers face when it comes to the transformation to climate neutrality? How can they gain a reputational and competitive edge on their way there? Our Senior Partner Olaf Arndt answers these and other questions in a video series. The videos are subtitled in English.
Successfully negotiating the path towards climate-neutrality through strategic communications:
Taking control of communications with clear guidance on the pathway to zero:
The road towards climate neutrality can be winding – conflicting targets must be openly addressed:
The pathway to zero requires stamina – and a narrative that goes the distance:
The transition to climate neutrality is also a key issue in terms of implementing change at the management and employee levels:
Leading from the front or letting others go first – what counts are the benefits for the business:
Using partnerships to facilitate the implementation of objectives:
Emotionalisation and escalation – dialogue offers the best prevention:
A clear sustainability profile opens the door to green financial instruments:
LinkedIn
Twitter / X
