The 10 commandments for communicating digital transformation
By Egbert Deekeling
Digital transformation is the new buzzword in all business circles. Many sectors are affected, with corporate groups and companies defining their transformation processes and projects. Even in those sectors that are not obviously directly affected, companies are taking precautionary steps in order to be able to counteract future problems in good time. Over the past two to three years, digitisation was determined for the most part by project managers, ably assisted by management consultants and HR experts. Their concept of 'agile' organisation has since established itself as part of the transformation repertoire. During this time, there was neither sight nor sound of corporate communications. Here, digital transformation was synonymous with the digitisation of communication. End of story.
But this is all changing. We are now witnessing a higher level of interest and participation. Corporate communications is discovering and defining its role in managing and conveying digital transformation. Based on our experience over the past two years, here are a number of recommendations regarding the form this should take.