Transformation Quarterly 02_2023

These days it seems like everything is changing. Companies are confronted with so many new challenges – redesigning business models to make them sustainable, increasing the resilience of supply and value chains, the energy crisis, surviving inflation and recession, getting to grips with the disruption of working life caused by the Covid pandemic, and finding new ways to lead and work as teams ... and then there's AI with it leaps in development, knocking on the door as it becomes the next game changer in the working world.

So there's transformation going on everywhere, which to be implemented internally must be explained, made sense of and clearly communicated. Are Internal Communications teams ready for this? Are they positioned well for it? Do they have the right tools and mindset? Or do we sometimes focus too much on news and stories, or on the latest innovation in the corporate channel landscape, leaving the difficult job of co-steering the many changes that are taking place to others? What does this mean for our role within the company? Whether Internal Communications teams play an active part in resolving the great strategic questions of our times or "just" report about them is a fundamental decision they need to make based on how they perceive their role in the company going forward.

In our Transformation Quarterly (TQ), we offer you a look into what we do, give key stakeholders a platform and provide food for thought. If you are interested in the important transformation themes of our time, please sign up here for the TQ (available in German only).  

Photo: iStock.com/Grigorii Yalukov